How To Pick Only Ferociously Profitable Niches For Your Online Business

October 7, 2009 By Tuks 0

Today, we’ll take a very stark look at how your choice of niche can have a profound effect on what type of returns you can achieve from your niche site portfolio. If you’re a seasoned internet business entrepreneur, perhaps you know these niche picking truths…but if you’re a newbie who’s mind is continually flip-flopping on whether to set-up in this niche, or that…then could well be an eye opener.

Because, 95% of newbies venturing into the world of online business tragically choose poor, low potential niches. The fact is, the industry you choose to enter is one of the most important decisions you’ll ever make.

Despite what else you may hear, the amount of time and effort involved with marketing a rubbish site in a penniless niche is equal to the time you’ll spend on a good one. The results however would of course be remarkably different, so it’s crucial to pick wisely. You only reap what you sow, as the old saying goes.

So, how can you make sure you only choose niches that are bursting with opportunity and potent financial rewards for website owners? Start by checking the following are in place:

1. What’s The Financial Power Of The Niche?

Ultimately, the amount of money swirling about withinin any industry determines an awful lot. The financial muscle impacts how much the companies and advertisers spend on things like adsense & pay per lead. This trickles down at every level, and a blog or site in a ferociously wealthy niche will fare MUCH better than that of a mediocre one.

Take the health insurance industry itself. This is an industry that has about $2,873 billion of trade per year. That should TELL you something about what the potential is for everyone involved with this market – that, if you get it right, you can take a little piece of that pie. Compare it to some of the other niches, and it’s a GIANT by comparison. Ultimately, to get paid the big bucks from your blog/site you need to be in the big niches.

Always do your research – read some reports – talk to insiders or people of authority within any niche you’re planning to penetrate. Make sure the money’s really there, or it’s just not worth your while to get involved. Then, once you make an informed decision back yourself and go all out to make it work.

2. Is The Industry Growing, Shrinking Or Stable? Is There A Trend Change To Take Advantage Of Or Be Wary Of?

A while back, I wrote in my newsletter about the importance of getting into a growing, or at least stable niche if you’re building for the long term (which everyone should be). Take online travel as an example – the emergence of the internet has had a seismic effect on the travel bookings and research industry…with millions of people transferring the research process and booking of their holiday and travels from offline to online. This is why a number of online travel agents have grown so powerfully, and wiped the floor with the more traditional high-street travel agents (many of whom have gone bust, or moved online to survive).

Online travel is a living, breathing example of an industry that has boomed in a big way from a trend change.

3. “It’s The Economy Stupid” – Understanding The Local & Global Economy Before Setting Up Shop

If there’s one thing my financial background has taught me, it’s that you just can’t ignore market forces. So, anytime you’re choosing your next (or first) niche site to open, keep your finger on the pulse as to what’s going on out there.

In a boom, you can practically open any site and (assuming you’re able to draw traffic) it will probably do fine. Ask someone who runs any type of luxury site in today’s choppy economy, and they’ll tell you that sales are down in a big way. People are more reluctant to spend on the frivolous items that in a better climate, they would have purchased without a second thought.

Not all businesses struggle in a downturn – in fact, I read a report some days ago on how the infamous “one pound shops” are doing a roaring trade in the streets of London since the economic downturn. As are the pawnbrokers, due to the lack of affordable credit. And the budget supermarkets. Some places do well, or are unaffected by downturns – typically, these niche tend to be in essential industries where the product or service is a need rather than a want. This brings me back to the health insurance niche – people need health coverage in bad times as much as good times, which is why this niche will not be affected by the savage global downturn that has already crushed entire market sectors beneath it’s foot.

Usually, a little common sense is all it takes to make sure you pick a niche that will not vent spleen everytime the economy slows down, and spit you out in the process. This is not the first global slowdown, it wont be the last – so use it as a way of setting up a niche that’s good for all seasons. After all, your website portfolio should be as balanced and resilient as your stock portfolio – there should be a good mix of defensive and aggressive blogs/sites that will keep your income growing no matter what the economy is up to.

4. How Many Buyers Are In The Niche? What’s The Average Price Of The Product? Is It Residual?

Different people will tell you different things about whether the number of people in a niche matter. From experience, I can tell you that it does. Having a blog in a niche that is crawling with millions of cash rich buyers is far better than being in a niche with a few thousands where people don’t have the resources or mindset to spend. That should be from the textbook of 101 frikin obvious niche marketing strategies, yet some gurus keep bleating on that the number of people in a niche don’t matter. Sorry, it does – and if they owned a site for one of the Halloween costume niche PLRs (or whatever) they’re trying to peddle, they’d find that out pretty quickly.

5. How Will YOU Get Paid? Strength Of Affiliate Sale Commissions, Pay Per Lead, Adsense And So On

If you want to get a little hint at how strong a niche is take a look at the sort of payments that leading companies offer their affiliates. Again, this ties in directly with many things we’ve seen above like the financial muscle of the niche, the price of the product, the number of buyers and competing firms. Rich niches have money to pay handsomely for their leads. Poor niches don’t. Despite this fact, I see more newbies choosing to enter useless, impotent niches instead of the true paymaster industries. It really astounds me. Because, why would anyone want to settle for a niche with a few thousand prospects where you can only earn a pittance, when for the same effort and investment they could get involved with a niche crawling with millions of cash rich buyers and where the returns are countless multiples bigger.

See, when trade is measured in terms of billions of dollars, that acts as the engine that drives online companies to pay you (the blog/site owner) bigger and better affiliate commissions, and pay per leads, and Adsense. Because the managers of these companies know exactly what the worth is for each lead that they get through your blog /site – and a lead from a health insurance blog to a company selling health insurance is worth MUCH more than the lead a Halloween costumes company gets from a Halloween blog. The Halloween costume lead may get a $40 sale for the company. The health insurance company lead may result in a $5,000 per year revenue.

That’s exactly why the Halloween company can only offer a few cents per Adsense click. And why the health insurance firm is willing to pay upto $60 per lead, and bid upto twenty bucks on some Adsense keywords.

Yet, even as we speak countless of eager entrepreneurs will be downloading a box of 100 niche site type package, and excitedly setting up their “make your own chocolate” sites, and “peacock grooming” and “lice remedy” type sites…not knowing that, because of the very reasons above, they are doomed to failure. It’s really quite unfortunate.

But, you know much better. So, make sure you set up shop in only the very best online niches that will give you a real chance of getting good revenues.

Filed Under: Internet Business, Top Internet Niches

Why Experience, Plans And A Long Term Approach Are The Keys To Your Internet Success

October 7, 2009 By Tuks 0

Today, something a little different. Because, usually in this blog we’ve discussed internet marketing techniques that work, niches that rock, how to do this, and how to do that. Helpful? Yes. But let’s look at some lesser talked about things that can help your internet marketing and business growth.

1. What Is It That Successful Internet Entrepreneurs Have, That Can Put Money In Anyone’s Pocket, That You Can’t Buy Right Now…?

Experience. The simple fact is that experience is one of the most wonderful assets to have under your belt, whatever your trade. In the online biz world, only with experience can we understand what’s good and what’s trite. Only experience can tell us what is a good business proposition and what latest big ticket fad to avoid with a bargepole. Experience guides us as to what advertising methods are worth the time and investment, and which are scams.

When an employer looks for a worker for whatever job they wish to fill, you can bet it’s experience they look for, even above qualifications or other traits. In the game of football (soccer), even the most youthful, energetic and skilled team can be blunt and win nothing at the end of the year unless shepherded by an old pro who’s been there and done it (just ask Arsenal fans if you don’t believe me).

It’s a great thing, but it’s also a double edged sword. Because, only by DOING and over TIME can we actually gain experience. We cannot buy it. It’s not to be found in Bob The Guru’s shiny new video course, and no teleseminar or any third party product/service can give you this most elusive of traits. It can only really be earned through the virtues of graft and action.

Experience taught me that not all niches are the same. Experience taught me that what monetisation model works for one website business will fail in another. Experience taught me that an opt in list is well worth the trouble to develop, and that it cannot be reliably bought at any price (not even for 1.5k as I had “invested” with one “guru” many years ago).

So, go ahead and “experience” things. Go ahead and have a GO at building your list, at setting up a niche business, at getting traffic using a myriad of different methods. Do it fearlessly and don’t be afraid to fail. Because with each day that you try something new, you’ve found a method that may or may not work. Either way, you’ve gained experience…and that’s worth it’s weight in gold, because one day your accumulated experience will afford you more success than you dared dream possible.

2. Know Yourself, Know What You Want And Understand Why…

A few days ago, we talked about the importance of goal and plan setting. I wont go over the logics and technicals of this again but there’s another thing that plans can help you with.

As you scribble down your plan, you’ll actually have a clear idea of what you want in your business, and maybe even in life. You’ll discover why you want whatever it is you’re striving for. This is important, because when a person knows with crystal clarity what he or she wants, they have a good chance of achieving it. Subconsciously, they will find a way to make it so. And, I believe strongly that there is an unwritten law within our universe that rewards those who have a strong, clear desire for something.

Personally, I don’t seek money first. I seek happiness. In fact, I can name you some gurus who make probably twice what I do…but, I’m willing to bet not one of them can match my level of inner-peace and happiness.

Fact is, I choose happiness first in my blueprint for life. Money is simply a part of that happiness, and the internet business I’ve built over the past decade is a fantastic way of achieving wealth without sacrificing happiness. In contrast, during my stressful banking career I had oddles of cash but rarely any peace of mind. Only through experience did I learn that money can be a very fickle mistress to worship, and that we need much more to enjoy life.

I still keep in touch with some of my old bank buddies – some have made it to VP, some haven’t – but all are looking seriously tired, haggard and, dare I say it, unhappy. What’s the point of that? I choose to have more than just wealth. I choose to enjoy love. I choose to take care of my body by going to the gym and being selective with my diet. I choose to go on nice holidays when I wish and buy whatever I want be that an iphone, ipod or PS3. That is why I am an internet business entrepreneur – because the title allows me not only wealth but so much more of the wonderful things that life has to offer, such as time to enjoy life and stay fit and healthy. And only this combination can make ME happy. It may be different for you.

So, what do YOU choose? What do you want? Why do you want it? Write these things down, and refer to it from time to time. Be honest with yourself, because you’re brilliant and wonderful and you deserve getting whatever it is that you really WANT. And once you know what that is, not much can stop you.

3. The Beauty Of Long Term – It’s The Only Term Worth Thinking About

Excuse me. I promised when I set out to write this article that I would NOT criticise the internet marketing industry today. But, one of the things that do get my goat within it is the amount of “short termism” that exists within it.

The emphasis is almost always on the here and now. The big magic red button that will fill your paypal button. The magic software that will fill your autoresponder with fresh hot subscribers and all that garbage.

In fact, it’s only the long term that matters and we all need to know that. Only by providing consistently good products or services will we ever get repeat clients. Only by steadily building a list of qualified prospects in your direct market (and giving them useful content) can we build our list into the tens of thousands. Only by learning, applying, and repeating this countless times can we ever hope to have the know-how to be leaders in the industry of our choice. And, like it or not, this is likely to take years as opposed to months, weeks (or even minutes as some sales pages may have you believe).

It’s all about the long term, not about being a one hit wonder. Most people give up, not because of any fault of their own but because that’s the default setting in human nature. If after a few days, or weeks, or months they don’t see a wild ROI, they are liable to just quit. That’s sad, because there’s greatness to be had – just hang around long enough to let it embrace you.

4. Take Care Of Your Mind, Body & Soul

Ok, I don’t wish to sound like your mother here but this is as important as everything else above. It’s important to achieve balance in life. That means working not only on your business, not only on getting traffic, not only on list building, outsourcing and the thousand other things that we need to do to run a successful online business.

It also means working on everything in our life that matters. Because, human beings have a complex nature – it’s impossible to be happy in life unless a number of key needs are met. We need other things besides money to be content – there are no shortage of wealthy yet miserable people in life and I’m not sure about you but I would never wish to be that way. Believe it or not, we can all make small changes that can impact our lives very positively, no matter where we currently are.

For example, our health. Everyone is at a different stage in life, but for most it’s never too late to make small changes that can dramatically improve our life and health.

Like, even small amounts of exercise a week can help to keep us healthy – and exercise has the added benefit of stimulating our brains (I swear, so many of my best ideas have come while I’m in the gym…just make sure you go with a tiny notepad.) And, if the gym is not an option then there’s lots of other things you can do, from jogging to gentle walking. Together with exercise, consider eating the right foods too – what we put in our body has a big say in how we feel, as well as our energy levels and so much more. It’s funny, but the best I’ve ever felt in life has always been when I’ve eaten the right things and done my time at the gym. And, most important of all, that’s also been when I’ve produced the best work for my clients and my business. And, whichever stage of life you may be reading this at, I’ll bet it’s not too late to start. There’s always time for YOUR health, don’t you think?

5. Have Faith In The Internet – Amidst The Global Economic Downturn, It Will Hold It’s Own

I’ve touched on this in recent times, but now is probably a better time than ever to set-up an online, internet based business. I’m not the only one who seems to think so, with The Economist recently publishing an article that predicted that online spending will remain relatively buoyant, with particular mention to online advertising.

That means, that for those of us in high-demand, high-impact niches there is every cause for optimism. Big companies, in big niches will continue to offer big payouts through Adwords, CPA offers, and other general commissions. That means your blog/site, when in the right niche, should not see the type of slowdown and brutal wealth devastation that we’re seeing in the offline world.

It’s to do with a change it trend. It’s to do with the internet business model being a low-cost, high efficiency one. That’s why offline companies like Woolworths (UK) have gone bust, while online retailers like Amazon and Play.com have reported record holiday profits yet again. All of them sell DVDs, gifts, playstation games – but while Play.com and Amazon are able to utilise the benefits of an internet business model (with a fraction of the staff and real estate costs of Woolworths), Woolworths just could not compete – it refused to change in a changing world. It did not develop it’s web presence (indeed, it’s website and what it offered just could not stand up to those of established internet retailers). It was trying to use a business model developed in the late 1800s, when horses and carts were still in use – in an age where we have spacecrafts orbiting Mars.

There’s a lesson here for all of us – to keep our fingers on the pulse, to see and hear the winds of change coming and to act on them before we’re swept away.

Believe me, the internet as a source of income for more and more ordinary people is only starting. Wealth is being transferred from offline to online at a remarkable pace. And everyone, you included, can be a part of it.

Filed Under: Internet Business, Something Different

The More You Learn, The More You Earn (And Silly Mistakes Of Highly Paid CEO’s)

October 6, 2009 By Tuks 0

It was Arie De Gues who said “your ability to learn faster than your competition is your only sustainable competitive advantage.” – This quote is actually more apt for individual internet marketers and online entrepreneurs than anyone else. Fact is, in our fast changing online world, you cannot afford to miss a trick.

Today I’m out to remind you that, as you get settled into your 2009 routine, you must never lose your hunger to learn new things. New ways of generating traffic. New ways of making your blog look better, and do new things. Because, the moment we switch off and think we know it all…it all changes, and we can find we’re knee deep in deep trouble.

So what is it you need to be doing? Simply to understand what the core customers and target audience in your niche wants, and to make sure you’re delivering exactly that. To get a feel for what skills and knowledge are key to provide your clients with these products or services. To do that, you really need to keep up with the current – keep learning, because that’s a key ingredient to increasing your revenues year on year.

Before we talk about learning though, it’s equally critical to understand exactly what it is that your clients want from you. Change can be important when the trends are shifting – but sometimes, inaction can be the only action required. Don’t believe me? Just ask ebay…

1. Understand What Your Business Clients Need And Don’t Fight Them…Look What Happened With Ebay – It Misread The Trends & Now It’s In All Sorts Of Trouble

In the recent past, John Donahoe (CEO of ebay) faced serious challenges and questions with regard to his leadership of the company. It seems that a lot of ebay clients are turning their backs on the giant auction firm in favour of low cost alternatives like Amazon and Play.com. The company’s stock levels are bumping along levels not seen since the dot com crash in 2001 – naturally, stockholders are pretty ticked off.

The main problem has been the change in ebays core business model, from being less of an auction site to more an ecommerce site – after years of being a successful online auction, Mr Donahoe inexplicably decided that ebay would change strategy and encourage more of their sellers to offer fixed price items, as you would find on sites like Amazon.

But why? The whole point of ebay is that it joins smaller, solo traders with the public. So that bargain hunters can find cool little products at prices they like. So Susan could potter around and find some unique trinkets of jewelry for a couple of dollars without leaving her bedroom. So Larry could find a DVD of The Rock and pay a few bucks to have it delivered at home. The bidding process was all part of the fun of ebay, many buyers were hooked on that very aspect of the auction site. That’s what made ebay so special. So unique. And ultimately, so very profitable.

Ebay failed to understand what people wanted from it. It failed to understand that it had a perfectly unique and successful business model, and moved away from this model in favour of a model crawling with competition, that small sellers found uneconomical and buyers failed to see value in. In the process, it aggravated it’s customers, sellers and stockholders alike.

Frankly, ebay has a history of making abrupt, often thoughtless policy changes that has harmed thousands of the very people who contributed to it’s success. For example the way it treated it’s digital product selling community has been nothing short of disgraceful. It didn’t listen to the protests then. It’s not listening now. 

This will apply to you only if you already have a vibrant business going –if this is so (and well done by the way) understand exactly what your clients WANT from your business. Then, deliver it. And, before making any ground-breaking changes, make sure it’s what your CLIENTS want, not what you think must be best because some guru somewhere sold a product or course that said so.
2. Your Knowledge Is One Of Your Most Powerful Assets – Just Ask Those People Making Five Figures+ A Month…Make Learning An Active Part Of Your Day

Say what you like about the internet – the simple fact is that there has never been a more incredible, genuine opportunity for individuals to earn staggering amounts with minimal outlay of capital. And, the beauty is that there are so many different online business models to follow, and succeed at. I cannot believe anyone would even consider doing a job, or setting up a bricks and mortar business, when they could be an internet entrepreneur.

Of course, there are challenges – such as learning the key information and skills that are needed to set up your business, and get traffic to it.

One thing that’s common to EVERY successful online entrepreneur is that they share a thirst for knowledge. They want to learn about ways of improving their business in every respect. They want to learn about increasing traffic, increasing their conversions on that traffic, building a list, using PLRs, using the social media phenomina to build business even more, learn about new sites that they can leech potential clients from… and this is always an ongoing process.

The best thing is that as the internet business niche has exploded over the past few years, the availability of learning material has sky-rocketed.

And it’s easier and cheaper to learn today than ever before – Whereas a decade ago when I first started my online business, I had to rely on poorly written ebooks to get a grasp of technical and theoretical concepts, today we can download videos and audios that teach us the same with a lot less pain and confusion. It’s really brilliant, and it means if you’re reading this as a newbie, you can master the learning curve with a lot less hassle than a decade or so ago. 

Ultimately, one of the laws of life is that whatever industry you’re in, the more you learn the more you’ll earn. Hopefully, you’re serious about setting up your own empire of niche businesses. In this economic era, there can be fewer better things you’ll ever aspire to do. And, if you’re serious then you’ll understand that learning is an integral aspect of getting to where you want to be. So, whether you’re currently earning zero or twenty grand a month, make learning an active part of each and every day.

If you can do that, and if you fearlessly apply everything you learn…the simple fact is that you’ll understand how to set-up and grow a flourishing business that has clients coming to it again and again, from all over the place. You WILL earn money, and probably more so than you might dare imagine. Or, as a worse case scenario, you’ll at least be able to get a high paying job as CEO of ebay and show it’s board how not to shoot itself repeatedly in the foot.

Access An Unlimited Vault Of Internet Business & Marketing Videos And Resources Rights Now At DRR Pro

Filed Under: Internet Business, Internet Marketing, Something Different

Why The Debt Help Niche Is A 10/10 For Site Owners To Profit From

October 5, 2009 By Tuks 0

Over the years we’ve looked at some magnificent niches together. Today, I’ve got something for you that is not only one of the most financially rewarding niches for blog owners to be part of – but, according to several world leaders, will be one that could keep growing for decades.

So, if collecting blog returns of $32 per lead sounds good to you – if you’d rather be involved with an online industry where the top adsense bids are thirty five bucks a click rather than three dollars fifty – and if you wish to be part of a set-up where millions of new clients will be coming online over the next few years years, then you’ll like this niche a lot.

Learn More About The Debt Help Niche & Get A Debt Help/Credit Repair Business For Under $70

Out of all the niches I’ve analysed recently, this is about as close to a perfect ten as it’s possible to get. Here’s why:

1. Today, One Of The Most Powerful Long Term Niche In The World For Blog Owners To Get Into Is The Debt Help & Credit Repair One – The Potential Returns For Site Owners Are Staggering (And Rising Fast)

It’s desperately sad when you flick open the newspaper and you’re met with gloomy news about the unprecedented levels of personal debt that millions of people in the UK & US have racked up. It’s sad when you read that one person in the UK goes bankrupt every five minutes. And heartbreaking when you hear that foreclosures are close to all time highs.

Unfortunately, the debt bubble has been expanding for years – and those with a sound understanding of global finance knew a long time back that what is happening today was inevitable. The simple fact is that tens of millions of people in the UK and US alone have borrowed more than they can afford to pay. These people are struggling in the biggest way to pay for things, like their credit card balances, mortgages, often even utility bills like gas and electricity – and now, all of these people require advice and services on issues relating to debt help and credit repair, all at the same time. There aren’t nearly enough blogs and websites around to meet this flurry of demand – and over the next few years the situation is only going to go from bad to worse as the global economic downturn deepens and an increasing proportion of the public fall into the bankrupt and debt-trouble category.

What has resulted is a massive increase in the demand for debt help, loan consolidation and credit repair companies. Even as we speak, countless people are searching for terms like “debt help services” and “help me fix credit”.

To illustrate the issue, take a look at the following snips of research:

- According to a recent speech by UK Shadow Prime Minister David Cameron, every baby born in the UK today does so with £17,000 of debt before it even takes its first breath. In recent times he has said that the UK population now faces a future of debt – one that will last an entire generation. You can believe him when the national statistics for personal debt in the UK stands at $1.4 billion, and that of the US at over $10bn.

- In the US, bankruptcy filings have increased by over 50% in the space of one year.

- Such is the demand for debt help/credit repair services that some companies are growing at rates unseen in the industry, with some having to turn away new potential clients as they just do not have the capacity to take them on.

Look – historically, since the introduction of the credit system, the debt help/credit repair niche has always been a lucrative industry. For both good and bad times. However, today it’s been ear-marked as one of the most high-growth ones anywhere…and one (if top economists are to be believed) that will continue to outperform for decades. Unless the credit system fails (it wont) this is one niche that should be the star of your online blog /site portfolio.

That’s just setting the scene – next, we’ll take a look to see exactly why this trend could mean big things for you.
2. Why Owning Your Own Blog In This Niche Today Could Leave You With A Source Of Residual In Come That Lasts For Your Whole Life

Sorry. That sounds so very hyped. But, if you’ve read my newsletters and reports over the past decade you know that I call it as I see it. I’ve slammed lots of niches and lots of products within the PLR/niche industry for being pretty toothless.

A niche is only as good as your ability to make serious returns within it. So, what am I supposed to say when this niche:

- Already has millions of clients within it, with tens of millions more to come in the next few years alone.

- Offers blog owners among the highest Adsense, affiliate and pay per lead returns available anywhere. Top Adsense bids command thirty five bucks per click, and PPL gets to $32 per lead without your visitor having to even buy anything. That’s not hype, that’s fact and inside my report I show you how and where to get these returns.

- Is fairly simple to get a traffic flow to using the no cost methods discussed inside my business plan.

- Is showing a major trend change – not only with regards to the global debt problem, but with the fact that ALL the debt help/credit repair companies are coming ONLINE (and offering lucrative affiliate programs to get at your traffic).

The very simple fact is that this is a dream niche to own VRE for. The type of niche that every smart niche marketer and online business entrepreneur wants in on. Because, when you have such huge payouts, even the smallest trickle of traffic can generate very good returns.

Learn More About This Niche Here And How You Can Set-Up A Business Within

Filed Under: Making Money Online, Top Internet Niches

Why Barack Obama Is A Better Marketer Than Bob The Guru

October 5, 2009 By Tuks 0

Barack Obama. Boris Johnson. Eli Manning. Snoop Dogg. And Brea Grant. These are just a handful of celebrities and politicians who are using the fastest growing social network site in the world – Twitter.

Today, we’re going to be looking at why Twitter is such a good tool for marketers and online business entrepreneurs – and how countless people are quietly scoffing up zero cost traffic everyday using it.

1. Twitter Breaks Into The Top 3 Social Sites (Be Warned Facebook & MySpace – It’s Coming To Get Ya!)

Research from Neilson Online has shown that My Space is losing its status as the number 1 social network site. Yes, it’s still top but the growth has slowed tremendously (I think it mentioned 1% growth in members in 08 compared to 07). Most people now think of Facebook as the fastest growing network site (and it’s certainly up there with 39 million users, and an annual growth of 116%). But it’s not.

The real champion of growth is Twitter – up a staggering 343% since September 2007. And it’s popular with everyone from celebrities and schoolkids to internet marketers. So, whether you want to talk about the latest traffic strategies, or you want to explain to the public why Mr McCain’s healthcare policy wont work – or you just want to tell everyone how Mr Reid’s beard caught fire in Chemistry class, someone on Twitter wants to know.

Even large corporations have piggybacked on the Twitter bandwagon of late, with Starbucks, Dell and even Ford setting up Twitter profiles to name but a handful.

They do it because they understand that the entire world is coming on Twitter. They understand that Twitter affords them a marketing and branding opportunity at a zero level investment. And above all, they do it because real people are actually going to read what they write.

Do you?
2. Why You Should Start Using Twitter For Your Own Traffic Generation & Marketing Strategy

It’s quite staggering, but the leading social network sites now reach 35% of the internet population. And it’s growing pretty fast. Note, that I said “leading” – and this is important.

It’s important because there are now hundreds of these social network sites, with lots of amateurs and wannabe’s desperate to set-up the next Twitter, or Facebook, or Myspace. I would not recommend spending your time setting up on each and every one because many are devoid of any activity. You should only focus on the highest traffic selection of social network sites, because social network marketing is only one cog in your marketing machinery. Time is your most valuable resource – so discriminate when deciding which sites make the list, and which don’t. And Twitter ought to be pretty close to the top.

Here are some of the reasons for using Twitter for traffic:

- You can brand yourself as an expert within the niches that you operate.

- You can use Twitter to siphon a lot of your followers onto your blog or website.

- You can build a social community with zero technical experience.

Great. Except, there are also problems as many internet marketers have discovered to their peril…

How To Get Traffic From Twitter Videos (Get It As Part Of Your Membership With DRR)

3. Just When You Thought It Was Safe To Get In…Spammy Spammerson And His Buddies Pop Up

Internet marketers (bless them) are an eager crowd. Always energetic. Always looking for the next big traffic winner. But, in doing so they sometimes goof up. Some don’t really read the rules and conditions before trying their marketing tactics – which of course means they get banned from various traffic generation sites – like article directories. And forums. And ebay. And, of course, Twitter.

So, hundreds of marketers who have rushed onto twitter with delusions of grandeur have returned empty handed – simply because they didn’t do it right. They didn’t follow a proven system.

The point is, there’s a right and wrong way of unleashing Twitter Traffic. It’s not OK to leap in feet first, brain last and start a campaign of blatant link spamming. It’s not polite. It annoys people. And it’s ineffective. Just as people on forums, and newsletter subscribers, and facebook users don’t like being bombarded by blatant ads, nor do people who use Twitter.

But, use Twitter the right way and you’ll find a useful source of targeted traffic can be yours – for nothing. And, ultimately, that’s exactly what every smart business entrepreneur is after.

Filed Under: DRR Featured Resources, Social Network Marketing

F C U K Fear – The Only Way To Market Your Internet Business

October 4, 2009 By Tuks 0

One of my favourite T-shirts from my youth had a brash, loud slogan on it – F C U K FEAR it screamed, in deep, menacing red letters (f c u k of course being a popular clothing brand). In 1992, when I was about 17 it was pretty much my attitude to everything, and I suspect that the same probably rings true for you at that age. For me, that approach worked quite well back then, and I managed to get pretty much most things I wanted.

Now, I’m far more tempered and humble in all areas of my life, but the internet marketing inner voice within me still wears that T shirt today, as proudly and arrogantly as in 1992. And, it’s helping me reach new summits in the world of internet business.

How about you? Are you as confident and bold in business now as you were towards life back in the day? Or are you more tempered, and cautious? And, is it possible that a little fear may be stopping you from surging ahead? Let’s find out… because today, I’d like you to consider putting on your own mental F C U K FEAR t-shirt – so that you can grow and develop your business without any worries, and take the considerable internet business returns that many ordinary people like you and I are making everyday.

Here’s a little more on why fear is counterproductive to your business and marketing, why it’s stopping you from doing all things from list building to traffic generation – and how you can overcome it…

1. Fear Is A Primitive Emotion That Has No Place In The Online Business World…

Unless you were bunking biology classes (and shame on you), you’d know that fear as an emotion came about because it helped animals and early humans escape primitive dangers such as being chased and eaten by a hungry sabre toothed tiger. It was important back then  because fear, in it’s extreme’s,  taught early humans to be wary. Cautious. It helped them to survive, and the ones who did not feel it often ended up as snacky-poo’s for old sabre puss. Ironically, they were the ones who would have probably done quite well in business were it not for the mauling.

Unfortunately, in today’s highly evolved world – where satellites orbit the earth and you can watch the Simpsons on your Blackberry – as emotions go, fear’s become a right old burden. Like your appendix, it’s become pretty useless, existing only to cause problems and serving no real purpose. Fear is responsible for many individuals and small business from evolving. Fear stops otherwise bright people from achieving their true potential. And, fear must be removed as you would a troublesome appendix.

2. Why The Fear? Many New Internet Entrepreneurs Are SCARED  To…

Fail. Fear and greed are two of the most powerful emotions in the world of business – and that applies as much to a large corporation with thousands of employees as it does to a work-from-home mom, plugging away at her internet marketing from her basement.

It’s normal to feel fear – fear of failure – fear of wasting your capital – fear of trying new advertising methods. The thing is, 100% of people feel it, but only 2% or so master it – and those are the people and the businesses who perform the very best in the world of business and marketing.

Want some examples?

Fear WON – In 2001, Yahoo was by far the biggest search engine around. It was the boss – the absolute baap of search engines. However, it couldn’t ignore a resurgent, but then very small, Google. With Google’s huge growth, and it’s rampant ability to attract more and more people to use it as their primary search engine, it seemed almost compulsory that Yahoo should have bought Google out while it had the chance. And the financial muscle.

Yahoo would have acquired Google’s growing client base. It’s technlogy. And stopped it’s biggest threat dead in it’s tracks – but it didn’t. Why? Basically, it bottled it. It was petrified by Google’s high asking price. So, it turned it’s back on the obvious business it should have bought out, and then set about on a series of magnificent purchasing blunders of useless, non competing companies and sites that barely added value (have you heard of Pixoria or Konfabulator? Me either, but Yahoo squandered a fair bit of cash on them). That fear, at that key moment in it’s history has relegated Yahoo to a footnote in the chronicles of internet marketing history. Chalk that up as a big win for fear.

Fear LOST – In 2000, two chaps by the name of Edward Wray and Andrew Black launched one of the internets first online betting sites – betfair. They had lots of fear and doubt going in – the internet, while growing, was still nowhere as rampant as it is today. Online bookies were practically a “pie in the sky” concept, and offline betshops like William Hill and Ladbrokes still ruled the hearts and minds of punters. These guys faced an incredible amount of uncertainty – would internet gambling really take off? Could they really dare to snatch the client base of the big betting shops? Would they be able to create an online betting platform that users would feel comfortable in using? And countless other issues. But, they saw the trend of the internet, saw how people wanted to stay at home to have a flutter, and ultimately bet on themselves. For the last results I have available, Betfair has over a million active users and has grown to be a multi million dollar company. The gamble certainly paid off for Betfair – and all because they saw past the fear.

3. How About You? Do You Feel Fear? That’s Ok, Do What You Have To Anyway…

Do you suspect fear may be holding you back from starting or growing your own business? Is there anything that you know you should be doing, but for some inexplicable reason, you’re not? Perhaps it’s finally picking a quality niche and hitting it with all you’ve got. Perhaps it’s advertising your blog/site, or even getting started with one? Perhaps it’s advertising or marketing your site because you’re worried about the time/financial investment.

Fact is, even the most confident and experienced among us can get scared if we look for reasons to. That little voice will always be there whispering nonsense in your ear – telling you that you’re making a mistake. That you’ll lose your shirt. That business and success isn’t for people like you. Sometimes, you’ve just got to close your eyes and take the plunge – because as long as your reasons for acting are sensible, fear is irrelevant. So, next time you hear that little voice, just tell the idiot to shut up. And do what you have to.

Fear?  F C U K it.

Filed Under: Internet Business, Internet Marketing, Something Different

Why An Online Business Beats A Bricks & Mortar One

October 4, 2009 By Tuks 0

Probably one of the nicest things about owning an internet business is the freedom you get. My staff works from home, and I can contact them through Skype whenever I want. And, with the marvel that is mobile broadband, I’m free to work anywhere I choose – the whole world’s my office.

Recently, I’d taken a particular shine to the mochas served up at a nearby coffee republic. Everyday, I’d turn up with my laptop and set-up shop with my wonderfully warm, chocolatey mocha. Over the weeks, I’d struck up quite a friendship with the franchise owner, Ray – we’d talk about how cold it is (you do that when you’re British – moan about the cold, and then a few months later subsequently moan about the heat), about how mighty Man Utd are looking this year…and business. Now, pay attention to this closely if you happen to be someone who’s on the cusp of making a decision on choosing an online or offline business…

Niche Business Empire - The Biggest Internet Niches Revealed! 

Speaking with the owner about business, he said with a sigh “It really needs to be a lot better. I’m not making any money. In Fact, I’m losing it hand over fist” – I asked him how much his coffee shop cost? He got into a Coffee Republic franchise – the franchise fee itself was knocking on the door of £25,000 (approx $37,000). Then there are huge costs such as machinery, infrastructure, staff, decoration, insurance, ludicrously expensive cappuccino machines….all in all, the set-up was around $200,000…then at the end of it, the most popular product sells at $4. When you invest that much into a business, it needs to bring in a LOT of business just to break even. This is exactly why so many offline businesses are collapsing…they are cost intensive businesses, often surviving on wafer thin margins – some even bridging their cash calls from one month to the next with loans. That’s the harsh reality of life in the bricks and mortar business world, and if you’re reading this as a total business newbie then please understand this…

“Online is the BEST place to start a business.”

In This Century, And This Turbulent Economic Environment Online Is The Only Place That’s Pine Fresh And Rat Free…

In the past, I’ve been involved in the rat race, and it wasn’t nice. A job certainly is one way of being involved in the rat race, but owning an offline bricks and mortar business isn’t far better. You still have a strict timetable. You still have no real freedom to speak of.

DRR Pro – All You Need To Earn Money On The Internet 

Online, it’s possible to get something set-up and started on a shoestring budget. Online, even if you don’t make a success of your first business venture (most don’t), you will not have lost your shirt. You will not be in the unenviable position of having a huge cash gobbling business that has you scrambling around to get one bridging loan after another – just to keep the creditors from your door. Because that month, you hardly sold a thing but the fixed cost bills still came in like clockwork.

Online, there are multiple ways of generating income – you can sell products, generate residual commissions, sell advertising space, do JV’s with any number of similar yet non-competing businesses and a thousand other things. Online, you can pick and choose your time and place of work. And, you can be in the wonderful position of owning a multitude of niche businesses, all contributing to your bottom line – and keep setting more and more up. All this while your neighbours, friends and family still slave away – rodent-like, in their jobs, or their offline businesses.

Because there’s only one thing that you need to remember about the rat race – even if you win, you’re still just a rat.

So, if you’re reading this as someone who’s deciding whether to go online or offline for their first business venture, the answer could not be more easy. Make it online. 

Get A Fully Developed Internet Business That’s Fully Set-Up To Generate Cash For Under $70

Filed Under: Internet Business

How To Make Money By Selling Your Services Online

October 4, 2009 By Tuks 0

I think we’ve touched on it vividly in recent times – the online business “niche” (if you can call it that) is simply booming like never before. It’s booming because the internet has emerged as a place where people are flocking to for business and for prosperity. A place where anyone with a strong desire to succeed can do so, with even the most minimalistic amounts of capital.

Today, we put under the microscope a highly reliable way for YOU to take advantage of this boom. One way you may not even have thought about is selling your skills and services online to companies and individuals. Because, if you don’t subscribe to the looney “press the big red button for profits” group, and you’re willing to invest a little effort to get from zero to hero…this is about as good as it gets!

Take a look around you and you’ll see forums of all types bursting with posts on “where can I find someone who can…” – you’ll see specialist sites like elance filled to the brim with countless projects for services that are required.

Today, I want to show you how YOU can take advantage of this vibrant opportunity right away, and brand yourself as someone who can provide services that people and businesses will pay you handsomely for. So, if earning $100 per hour (and sometimes more) sounds like something you believe you’re worth, read on…

1. What Services Should You Provide? What Services Do People Need?

First, identify your strengths and abilities. A lot of my clients and newsletter readers are positioned within the internet marketing niche. Now here’s a niche where you really need to be a Jack of all trades – you need ability in site design and set-up, graphics design, marketing/list building…the list goes on and on. Well guess what, all these skills are in great DEMAND in the wider world. Just to pluck an example out, people want site development services, and the going rate for a pretty basic site with a few bells and whistles is HEAVY (four figures, depending on how big the bells and how loud the whistles).

There is absolutely zero reason why you could not do this for yourself. If you did even 7 sites a month at just five hundred a site, that’s $3,500 – and unless you’re remarkably slow, seven sites a month should be pretty easy. Now don’t think that this is an earnings cap, it’s a drop in the ocean compared to what can be generated when you sell your services successfully.

So, first pick out the main service that you want to provide – hone your skills for it, and then offer it online…

2. Where Can You Find Business For Selling Your Services?

At first, until you build up a client list, you’ll have to go looking for business. That may sound daunting, but business is just EVERYWHERE – as long as you know where to look. After a while, assuming you’re providing value, the clients will flock to you automatically. Why? Because people who are looking for services will almost always pay MORE just to get it done from a reliable and well known source that they have used before.
3. Some Tips For Selling Your Services Online…

The concept of selling services may be a little alien to some. So, here are some basic tips to help you get more from the experience…

a. Get Testimonials & A Portfolio – When it comes to services, you SHOULD get genuine testimonials from past clients. Do what you must – work for less, work for free, clean your clients toilet with your tongue if you have to…and, keep a list of all your projects so that you can show people what you’ve done. In the services field, it’s important.

b. Brand Yourself – Have a clear and distinguished model for what you are, and what services you provide. Narrow it down so that your potential clients can see that you’re the expert in exactly what they need. If you try and be too broad, you may come over as a jack of all trades…but a master of none!

c. Think like a MARKETER – you may be an ace at providing your designated services, but just as in internet marketing, you must think like a marketer and promote yourself and your services.

d. Find out THE most important places where your clients are actively looking for your services. We look at this far more closely in our video series – Selling Your Services Online For Instant Cash.

e. Keep on the cutting edge of your chosen field – This applies in particular to those of you who are in fast changing tech-related fields like site design/marketing type services. You have to keep on the front line to make sure you are offering TODAYS in demand services. Today, people prefer a wordpress blog to a static html site. Today, people are looking toward social network marketing rather than older directory-listing services.

Lots of individuals are making an income by providing services – there is no reason why you cannot join them.

Filed Under: Internet Marketing, Making Money Online

How To Be The Leader Of An Effective Internet Business

October 4, 2009 By Tuks 0

Being The Leader Of Your Own Internet Empire – Some Important Traits

The following tips may help your business to grow – and sidestep the many challenges and obstacles that will inevitably arise, and firmly grasp the opportunities that are to be found everywhere in the world of online business.

The subjects are leadership, and key character traits you’ll need to develop as the head of your internet business…

1. You MUST Be An Effective LEADER

Being a leader is far more than being a manager. And, it does not matter if you read this as someone who runs a large company, or someone who’s creating ebooks from their garage. It applies equally to everyone.

The reason leadership of your internet business is important is that there is a tremendous pace of change in the world of online business. That means you MUST continually monitor your environment and see what’s happening out there. Change happens – consumer tastes and needs evolve, and if you are not providing what they want, then your very existence will be threatened. Change also happens in the way we can get business to our sites – you need to be aware of the trends, understand the most current cost effective ways of getting traffic and clients…because the moment you stop doing this, you’re in trouble.

Being a leader also involves monitoring your business environment. For example, what industry events could represent potential threats or opportunities for you? What skillset do you (and your team) have that can neutralise such threats and ride the opportunities all the way to the top?

Imagine if tomorrow a new law is passed that makes email marketing illegal or cost ineffective (and don’t think something broadly along those lines couldn’t happen). How would your business cope? What if most of your returns are generated through this method? Would your business die?

In fact, business is fraught with threats – who can forget the terrible consequences brought about by events such as the Google slap, or ebay banning digital products…and so on? Entire small businesses have been wiped out because the leaders of these business (often small businesspeople who didn’t know any better) failed to catch the trends in time. They were too busy doing their daily tasks – posting their ebay ads (etc), to understand that a hurricane of destruction was about to hit their business.

Please don’t fall into the same trap – if you have just five minutes, then perform a SWOT analysis on your business. Get a scrap piece of paper, and jot down the Strengths, Weaknesses, Opportunities and Threats for your business as you see them. Open your eyes, and look at the bigger picture – if you’re reading this as a leader of your organisation (be it huge, or a one man show) then start acting like it.
2. Important Character Traits Of LEADERS – You Must Develop These To Keep Growing Your Internet Business

There are two character traits in particular that you must try and imbibe unto yourself – if you’re serious about leading your internet business to bigger and better things.

The first is directly linked to the above – it is to be PROACTIVE. Don’t wait for google to slap you senseless, or for ebays latest (and daftest) policy change to beat you up. Identify the warnings, and then do something before they hurt you. Or, even better, notice the trends and act on them so that you actually benefit from them. It’s no co-incidence that the most successful leaders, marketers and entrepreneurs are all proactive in nature.

The second is to be a GOAL SETTER – whatever you do, begin with an end game in mind. This is important because unless you start all your projects with a carefully mapped out plan, you’ll almost certainly end up drifting. Set goals for yourself and your business. If you have staff, set goals for them. Connect these goals for the greater good of YOUR company. What’s your core product? What do your consumers want? How will you deliver it to them at a quality/price balance that is better than the competition? What are your income targets? Before you do a jot of work on the “technicals” – please have your end game mapped out.

Owning, running and growing an internet business is a long term thing. It’s not easy at the best of times – but as long as you have a long term approach, and you keep doing the right things, good things will happen. And, after you taste success and start living the internet business lifestyle…you’ll wonder how you ever did anything else.

Filed Under: Internet Business, Something Different

Why You Have To Be On Top Of Your Advertising

October 4, 2009 By Tuks 0

There are many facets of your internet business that you must get spot on. However, very few of them are up there with the importance of knowing exactly how, where and when to advertise. Because, when you perfect your product or service…it’s only then that the real challenge of reaching targeted clients for the lowest possible outlay begins. And, unless you’re privy to the information you’re about to receive, you could end up wasting an excruciating amount of time and money on “pie in the sky” advertising opportunities, schemes and so on.

1. If You’re Not On Top Of Your Advertising…It Will HURT You In The Long Run

Advertising is different for different organisations. For example, Coca Cola will have a very different approach to advertising their business and their fizzy drink than you or I would in advertising our small business. That’s because Coca Cola have a far bigger budget and take a “mass branding” approach to spending their ad budgets. They can hire celebrities to pose for them. You may even see an ad for coke in the super-bowl…it’s unlikely that you’ll see one for “The Effective Advertiser” dime-sale.

What we’ll focus on today, is advertising for the smaller business. For the solo or small internet business entrepreneur/company. On how to maximise ROI on an ad budget that could be perhaps only two or three digits a month. If this is you…read on!

One of the most common questions you’ll ever see in internet marketing forums is something along the lines of “HELP! I only have $200, how do I best advertise my internet business??” – then of course, you’ll see about 100 guru’s shamelessly all pushing their ad courses, schemes and seminars. Now, if you really do have a strictly limited ad budget…then pay attention to this next sentence:

“You Need To Advertise EFFECTIVELY And CONSISTENTLY To
Maximise Your Returns From Your Business…”

That means, if you’re serious about developing a successful and flourishing business…you need to set aside a certain amount of money for your ad campaigns. Yes, there ARE some costless and effective ways to advertise your business that you must take advantage of…but make no mistake, paid advertising is a powerful way to maximise your exposure in the least amount of time, and with minimal effort. When you think about it, it makes sense.

But, in your advertising efforts you must also keep in mind the following:

a) You need to first identify an advertising system that works for you. There are MANY ineffective paid advertising methods out there too which you need to steer clear from.

b) You need to maximise your ad investment by making sure you (a) attract only serious clients and (b) have a way of introducing them into your business system. And, you must be able to monitor your results so you know what’s working and what isn’t (we touched on that in the last newsletter – if you missed it, please see the blog).

c) Your approach MUST be long term. That ties in with why you must create an ad budget that is on-going. By having a long term approach, you ensure that your advertising pays off in the long term.
2. Touching On A Few Ad Methods That Work…

Now, this is a huge ask – trying to summarise advertising mediums that work, are cost effective and should deliver long term subscribers and clients. But let’s have a brief go anyway…

(a) Pay Per Click – Not just Adwords, but the PPC ad model works because it delivers targeted clients searching for exactly what you’re selling. The “Effective Advertiser” resource that you can pick up today goes into some detail on why and how PPC can work for your business.

(b) Social Network Sites – A very powerful mode of zero cost advertising. The trick here is to identify the high traffic sites, and to reach them all quickly. Without wanting to push, there’s a huge segment on this inside the Effective Advertiser. Oh, and www.digitalresalerightspro.com members, you should know that there’s a new video inside the members area that shows you how to submit all your sites to 150 of the most high traffic social network sites in under 2 minutes (and yes, it doesn’t cost a thing).

(c) Forums – there are a whirlwind of clients waiting inside forums for you. But, there’s an easier way of “advertising” in forums than you may be aware of.

Those are 3 simple ways. If you want to know about practically every method (online and offline) that I’ve used to advertise my business effectively, then consider getting the Effective Advertiser (Or get it free by being a DRR Premium Member)

Filed Under: Advertising, DRR Featured Resources, Internet Marketing
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