The world of internet business is interesting. There are a splurge of ways to generate an income from your websites. However, in an era of austerity where people and businesses are understandibly reluctant to splash out on products and services in the way they used to – the concept of Pay Per Lead is every site owners dream. And the same applies to cost per action, if a little less.

 

Why Pay Per Lead?

With PPL, the website owner (you) gets paid whenever you send a LEAD and not a sale to the advertiser. Typically, this involves the site owner submitting an email address and their name (or some other info like address) – and BANG. You get paid. And, you get paid no matter what happens once you’ve sent over the lead (ie whether they go on to buy a product/service or not).

There are now many different PPL networks around offering just about every product and service you could think of. Payouts vary significantly, from a few cents – upto (the highest I know at the moment) a hundred dollars per lead.

The difference is all to do with the industry. Companies in multi-billion (or trillion) dollar industries have massive ad budgets, and so can splurge out on leads. To the small publisher, ten or fifty or a hundred bucks may seem like a lot – but to these huge companies, the business gained from the leads they convert into lifetime sales means they can offer huge payouts per lead.

And here’s the thing – because with PPL/CPA the lead does not have to pay anything (usually it is a request for more information or a free trial) the conversion rates are massively higher than for pay per sale.

 

Why I Always Research The Availability Of Good PPL Before Jumping Into A New Niche

Let’s face it, creating a quality site is hard work. There’s a lot to get right – good site themes and plugins, quality content and video…and after all that the REAL work starts – the marketing and SEO/linkbuilding. So, if I’m going to invest all that expense and time, I need to know I’m going to get a good payback. And, as a fundamental rule, I will always want to make sure the niche has a good selection of PPL and/or CPA offers.

Here’s an example. One of the niches I have seen success in is the rather interesting Online Dating niche. What I like about this, is the huge selection of PPL offers paying typically $3 to $7 per lead. The conversions tend to be high because once you get a targeted lead, they are likely to want to join a free dating site, and often several of them. So one lead can often provide $30+ by signing up to free dating accounts. The highest of these (correct at this articles publication) was offering $7 per free account. Not bad.  So, for my online dating sites I’ll create a page that houses various of these free dating ads so that the reader has all the information in one convenient place – something like this.

By the way, in case you’d like to learn more about setting up your own business in the Online Dating Niche, here’s a little more about the industry and opportunity – The Online Dating Niche.

 

More Free Resources:

List Of CPA Networks

 

High Paying PPL/CPA Niches:

Dating

Diet, Health, Weight Loss

Gold

 

Become A CPA Master – Become An IM Video University Member:

How To Earn A Fortune From CPA And PPL

CPA. Cost Per Action. If you’ve followed my newsletter for a while, you’ll know I’ve been sharing this tactic with my clients for years. It’s not new – not nearly. Today, we’ll explore CPA and the benefits it can bring your internet business. Best of all, there is a very nice CPA guide that you can slurp up for nothing right here to learn even more:

Free Cost Per Action Guide
1. Why CPA Can Really BUMP Up Your Bottom Line

The biggest thing with CPA is that your site visitor does not need to buy a thing for YOU to get paid. How’s that? The CPA niches that I like are choc-a-block with big brands who will pay site owners like you and I generous amounts just for providing them leads. So, here is what a typical CPA flow looks like:

a) Visitor comes onto your site
b) Visitor clicks on CPA banner or link
c) Visitor redirected to CPA company website
d) If visitor completes the action (can be anything from downloading a free book to filling out a short form) – then you get paid.

Notice that what happens from that point does not matter. Whether the visitor goes on to buy a product or service from the CPA company is not important. You got paid as soon as they downloaded the freebie – filled out the form – whatever.

That is why CPA converts far better than trying to make an actual sale. But, it gets better (kind of)
2. You Need To Understand CPA & Be In The Right CPA Niches

Now, not every CPA offer is a huge one. Far from it – the majority fall in the one to five dollar range. Hardly spectacular! However, the smart people who make TONS of money from CPA understand that it is the niche that matters. You need to know what niches are offering the big bucks, and then build a site around that. Rather than set-up some penniless niche site on how to collect your own honey from beehives without being stung to death or whatever!

Pick the right CPA niche and you’ll want for very little.

There are CPA niches where you can earn twenty, fifty, even over a hundred dollars per action.

CPA is yet another stream of potential in come for the smart site owner. The more time you spend online, setting up your own sites and businesses the more you realize that you need to work in as many of these streams as possible. Don’t just settle for CPA. Or residuals. Or commissions. Or Adsense. Or CB. Work towards getting them all in, and your bottom line will grow steadily from three to four to five figures per month. I’m telling you this from ten years of experience.
3. So, Ready To Download CPA Unleashed For Nothing?

I could have charged for this resource – it’s a fantastic read. You’ll learn what CPA is, how to get started, how to get accepted by the major CPA networks, the 3 highest paying CPA niches and quite a bit more. But, honestly my newsletter clients (you) are a GREAT group, and I’m trying as hard as possible to include as many zero cost resources for them as possible. Download the book here:

http://www.digitalresalerightspro.com/comp/cpacomp.htm

By the way, DRR Pro members (see www.digitalresalerightspro.com) , I must remind you that there are many CPA resources inside the members area. Including streaming video seminars where you can become a CPA expert (go to the streaming video tutorials page and find the appropriate seminars to watch).