What CPA Is – And  A Look At Why It’s So Powerful

Typically, how CPA works is as follows:

1.       You have a blog about diets, weight loss, fitness. You have some traffic coming to it already which is interested primarily in losing weight.

2.       You see that Product X which sells diet pills offers $50 per lead for every visitor you send them who requests a free trial for the product.

3.       You join the CPA program, put up the banner for the free trial and let your traffic do the rest.

This is exactly why CPA is so powerful. Your site visitor does not have to buy a thing in order for you to get paid. They only have to request the free trial and you get paid $50 (typically they would pay $3 or so for shipping – most people who have an interest in diet pills would willingly do so).  

Above – A typical pay per lead offer. When your site visitor requests a free product sample, you get paid – in the above example, $50 per free sample requested. More on this CPA here.

By the way, this example was not plucked out of thin air – in the diet & weight loss business development program I offer, this exact PPL program was available.

This is why CPA is the leading earnings opportunity for affiliates and site owners everywhere. No where else can you generate such lavish commissions without even guaranteeing the vendor a sale. No where else can you simply send the traffic and get paid. Plus, because CPA opportunities tend to be offered by larger companies with larger marketing budgets – they typically have very good support materials for affiliates (like animated banners etc).

Why CPA And PPL Is So Lucrative? As The Adage Goes, “It Takes Money To Make Money”

It’s quite simple. The big PPL/CPA offers tend to be in big, financially lucrative niches. Why would anyone pay you $20, $50 or even $100 just for sending them a targeted lead? Because what they are trying to sell (the ultimate product or service), can generate multiples more in revenues for them.

Would you mind paying $50 if you can generate $5,000 or more in return (even if it’s over a period of time)?  That’s how the big companies in the big niches think too. A health insurance company knows that it may need to spend $25 per lead to get a targeted prospect to it’s site…but if even a small percentage of those leads sign up, they could be seeing $3,000 commissions per year for several years as a result. It makes sense. It works for the vendor. And goodness, it works well for you and I.

 Some Problems With CPA And PPL – You Need To Be In The Right Niches

The problem with CPA is simple – you need to be in the right niches to get paid the big amounts. There are many niches where you only get a few cents or perhaps a dollar per lead. Pretty uninspiring.

Another issue with CPA is that offers tend to be somewhat fluid. They come and go, so you need to continually be on the look out for the best latest offers and update your sites accordingly.

That’s why you really should do a lot of niche research before stepping into any niche. It’s the most important part of setting up an online business. Below, I’ve outlined some of the highest paying CPA and pay per lead niches around today. The links will take you into the business development site for each, but you don’t have to buy anything – you’ll benefit from the research alone.

Four Of The Highest Paying CPA And PPL Niches I’ve Seen (These Values Will Change Over Time – But These Niches Should Always Offer Good CPA’s)

Diet & Weight Loss – $50 Per Lead

Debt Help – Upto $32 Per Lead

Health insurance – Upto $60 Per Lead

More CPA & PPL Resources

Free – Niche Business Empire: How To Identify Potent Niches & Set-Up Profitable Sites For Them – Over & Over Again.

CPA Tsunami – Mentorship & tutorials on making money through every aspect of CPA

CPA Video Tutorials (Get Them Free As Part Of A DRR Membership)