How To Analyse Your Internet Marketing Performance

How did you do in 2008? And how are you doing in 2009? Do you know? I can all but guarantee you that experienced entrepreneurs who have money rolling in from all sides will have a detailed plan set out in front of them. It would entail things like what projects they wish to develop, what levels of income they would want to see and how they would achieve it. Trying to develop or grow your business without a plan is a little like driving a car with a blindfold on. You have no idea where you’re going, and you’re almost certainly going to crash.

If (as I suggested at this time last year) you had created your plan for the year, then take a look at how it stood the test of time. See what you wanted to do. And achieve. Did you? If you did, congratulations but the work’s only just starting – you need to pinpoint exactly what factors were behind your success. Did you excel at list building? Find out what worked, and do the same thing again – only twice as hard. The great thing about the internet is that success can be duplicated – once you find a system that works well, you can duplicate it over and over and get rewarded each time.

In case it all went wrong, again you need to find out where. Your intentions may have been perfect – you may have wanted an opt in list of 10,000 more people. You may have wanted to increase traffic. Or income by X amount…your job is to calmly analyse the facts and see what went pear shaped. Then, you can take corrective action so that this time around – you do better. The trick really is to know what happened, and to change your actions to improve your performance. In reality, you may find that some of your plans went well, and others not quite so.

Personally, I also have a monthly review for my own performance as well as the performance of everyone who works in my business. And, I have an annual one that takes place every December. It’s the one I love doing the most. If you’re early on in your internet business career, then start drawing up your plans. It’s very important.
How To Set Your Goals For 2009

Believe me, people who know what they want and write it down get far better results than those who don’t. It’s simple logic really – if we ourselves don’t know what we want, how is our mind supposed to go about achieving it. You’ll be confused, moving on from one thing to another and almost certainly not achieving very much, sort of like some giant unstoppable idiot.

In contrast, if you spend just an hour or so to develop a plan – and come back to it frequently, your mind has a blueprint to follow so that you can actually get what you want. Your plan should be detailed – and challenging, without being unrealistic. You also need to enter as much detail as possible about HOW your plan will come true. What learning goals will you have for 2009? What sort of in come will you believe you can get? How will you do it? What level of investment will you have available? How will the floundering global economy affect your projections?

I would also strongly suggest having additional plans for each month of the year, these should be tied in to your yearly plans too.

Thoughts, Actions, Results

There is a wonderful little book called Secrets of the Millionaire Mind by T.Harv Eker. I keep it handy when my own mind gets a little riled. Anyway, one of the greatest things I learned in this book is how and why two people with exactly the same education, information and resources at their disposal can see such varied results.

In a nutshell, it’s all to do with how our minds think. This is key because our thoughts give rise to certain feelings. Our feelings lead us to take action. And those actions lead to the results we achieve. Most people only focus on the results part – but they don’t consider the thoughts that gave rise to it.

I know a lot of my clients are eminently successful, and my word it makes me happy. But I also have a lot of newbies, and early entrepreneurs and this section is very important for them especially. Because, one of the biggest challenges that newbies and early entrepreneurs face is the mental one. Some of the biggest problems that newbies have is (a) overload of information (b) too many hyped product launches and (c) changing their actions so that their results also can improve. Instead, many people will keep doing the same old things, because they have the same old thoughts – and still expect to see different results. It’s not their fault – it’s human nature. But now that you know, look out for it.